The Noviello story begins in the town of Bitonto, Italy, the “City of Olives,” in the picturesque southern province of Bari. Luigi Noviello and his wife Ana Scaraggi farmed the land with a passion. After giving birth to their only child Maria, in 1896, they decided to seek greater opportunity in the New World and immigrated to Buenos Aires in the early 1900’s.
The Noviello family continued the Italian tradition of farming and became distributors of produce from the family’s plantation in “las islas,” in Tigre, Buenos Aires. With his horse-drawn wagon full of fresh produce, Luigi Noviello would leave late every evening in order to arrive first thing every morning at the Central Market in Buenos Aires to sell his produce.
Luigi Noviello was also a lover of fine wines and the family began making wine from their plantation’s grapes. Maria Noviello, their only child, married and raised a family of six children in Buenos Aires, continuing the Noviello tradition of passion for the land, cooking and winemaking. Ana Stern has fondly referred to her grandmother, “nona”, along with the women of the Noviello Family as “Brava”—valiant, passionate women work hard for their families and love unconditionally.
At Noviello Vineyards, we are striving to carry on this Noviello family tradition—New World Wines with Old World Passion.